How eCommerce product pages help in conversion?

13 July 2015

The product pages of an eCommerce store plays a crucial role in drawing traffic to your site. It has to be appealing and attractive to encourage your users to make a purchase. As a certified PrestaShop Developer, I always focus on how to make the product pages better. Apart from helping in SEO activities, your product pages play a great role to convince visitors to make a purchase.

Product pages usually provide two things –

Firstly, they provide important information about the products to your visitors. As customers cannot see things physically, they rely on the product page to obtain important information, including features and benefits of any products and services.
Secondly, if you present it in an organized manner, it creates a sense of trust and assurance in the minds of customers and they will never hesitate to place an order.

As a certified Prestashop developer, I like to share some tasks which I perform in order to improve the product pages that I develop:

Regularly post customer reviews to establish the credibility of every product.
Display the availability of products to avoid the frustration of customers.
Work with client to ensure that call to action button is placed along with catchy words
Optimize the load on site to avoid visitors running away.
Add quality images to products pages and highlight them from different angles.
Suggest clients to include videos in products pages to give important information to your visitors.
Go for elaborate product descriptions that help clients to prompt search engine ranking.
Add all important links including the contact number and payment logos to the site which helps to build trust with customers.

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A Prestashop store will be shaped up depending on the individual nature of eCommerce business, the products and services it offers. These tips related to PrestaShop development are very useful to get a better conversion on a site.